Up, Up, and Away!

By: Dave G.
Date: Friday, June 29th, 2007
Departments: Rants

Wow!

Growth

We have had a pretty big week at LakePlace.com. LakePlace.com usually receives about 10,000 visitors (actual people) per day…this week we have been hovering in the 15,000-20,000 visitor per day (19,000+ visitors/day for the past 3 days!) mark and well over 100,000 page views per day.

Now if you are familiar with internet statistic packages, you will know that the numbers can vary quite a bit, depending on the program. The numbers we use are the lowest numbers of all the various statistical packages we have installed on our server. In other words, our actual server logs tell us that the numbers are much, much higher…but we feel it is in everyone’s best interests to go with the lower numbers (as reported by webalizer).

To put it into perspective - LakePlace.com, although specializing in one small niche of the real estate market, is the 2nd most visited real estate website in the two states we serve. That includes all of the “big” metro companys. Big Red’s corporate website has us beat by a pretty good margin, but…we gave them a 50 year head start on brand awareness, and we are gaining fast.

I remember the day LakePlace.com first hit 1,000 page views in a single 24 hour cycle. And I remember the first time we had more than 100 people visit our site in a single day. Those were exciting times for us - we knew we were on to something.

If you are reading this blog post, you have probably read the LakePlace.com about us page (which we should/will update). LakePlace.com was born out of necessity. When my business partner and I were looking for our own cabins - it was obvious that something like LakePlace.com was needed. Turns out, almost 20,000 people (per day and growing) agree!

Have a Great Weekend!

  • Jake Witham Says:
    July 2nd, 2007 at 10:17 am

    That’s awesome Dave! I knew when I first heard about your site that this concept was a winner (which was a commercial during the state high school hockey tourney). Which by the way…what about the average viewer of that tournament made you want to secure a TV ad?

  • Dave G Says:
    July 2nd, 2007 at 10:45 am

    Thanks Jake!

    Sponsoring the state hockey tournament was an easy choice for us. My business partner and I grew up in Eveleth and played hockey our entire lives (same team every year - we have been friends since kindergarten)…so hockey is in our blood.

    On the advertising side of it…we focus most of the offline advertising we do at ourselves…we consider ourselves our own “target market.”

    So when we write an advertisement or create a commercial - we ask ourselves, “Would I checkout LakePlace.com if I watched/read this?”

  • Jake Witham Says:
    July 3rd, 2007 at 4:23 pm

    …hockey is in your blood to say the least! I love it! I grew up with four brothers and we ALL played - it was a total circus. I actually live on a pond now and build a rink each year…with boards, nets, etc. What’s your email address? - I think you’d appreciate seeing a pic of my winter hobby…

  • Dave G Says:
    July 4th, 2007 at 3:58 pm

    Hey Jake…send the pic to:

    d a v e g @ l a k e p l a c e.com

    I did the same thing up at the cabin every winter (snowbank boards). I think that is one of the reasons Santa brought the kids a 4-wheeler (w/plow) for Christmas a few years back ;)

    I look forward to the pics!

  • Jake Witham Says:
    July 5th, 2007 at 10:58 am

    Sometimes Santa knows best…! I’ll send a few pics this morning…have a nice weekend! Jake

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