The Zillow Project - Day 12

By: Dave G.
Date: Monday, April 23rd, 2007
Departments: Rants

What a weekend! Sorry I did not get a chance to post our weekend stats - I had a very busy weekend.

Here are our running totals:

Views: 681

Clicks: 5

Zillow EZ Ad Stats

As you can see, the clicks are starting to come. Our first click was last week and it took about $4.00 to achieve it. But now, with 5 clicks and 681 views, our cost per click has come down to $1.32 per click. Not bad considering that the zip codes we chose are probably the most expensive zip codes in the state of Minnesota - our Zillow EZ Ads are pointed at the Lake Minnetonka real estate market.

Check back tomorrow for the updated stats. We have come up with an idea to make this project a little more interesting - I will fill you in on the details soon.

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  • Drew Meyers Says:
    April 24th, 2007 at 2:03 am

    Glad your campaign is performing for you. I still think branding yourself (or your site in your case) for visitors in very targeted zip codes is the more important piece of EZ Ads — the clicks are an added bonus.

  • Jason Says:
    April 24th, 2007 at 3:18 pm

    Good job. Nice to see your getting some clicks. I decided to go for it. I am testing out the Phoenix market. I put in 50 bucks. And after 10 min I had 35 impressions. No clicks though. Here is what my zillow ad looks like.
    http://lendermark.com/zillowaz.jpg

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