Yesterday we launched what we are calling “The Zillow Project.” It involves LakePlace.com pre-purchasing $100 worth of Zillow EZ Ads (at one (1) penny per impression or $10 CPM). We are going to chronicle the ongoing results here at the Pine Needle Lawn.
I have to mention that the folks at Zillow are also monitoring the results closely. Zillow, without a doubt, has the best evangelist and outreach team in the business. I am not sure what their final revenue model will be (I am a born skeptic), but they definitely stay on top of their stuff.
As I stated yesterday, we are currently showing our ads in only five (5) zip codes and the campaign is barely a day and a half old.
Zillow EZ Ad Results – Day 2
Impressions: 112
Clicks: 0
As you can see, our EZ Ad received another 21 views in the past 24 hours (or so), but no click-throughs. 112 impressions is not a very high number, but again, we have to keep in mind that only 5 zip codes will trigger our EZ Ad. Zero (0) click-throughs is to be expected with only 112 impressions – I would consider this no surprise. I think we are going to let our spot continue to run “as-is” through the weekend and add some additional zip codes on Monday.
I have a busy Saturday & Sunday coming up, but I will do my best to keep you in the know over the weekend – so check back tomorrow to see how we are doing.